Delivering Secure Digital Consumer Experiences Using the Edge
2020 has seen a rapid increase in online digital business, with even traditional companies forced to leverage digital channels to reach out to their consumers. This shift currently underway is here to stay and this will change the business and competitive landscape forever.
The customer journey is moving almost entirely to online channels and consumer facing brands will all have to compete for customer loyalty through their websites and mobile apps. There are two major factors that will increase customer loyalty to a brand in this almost exclusively digital marketplace – user experience and trust.
Customers will reward brands with their trust if they see that their accounts and personal data are protected effectively. Digital businesses will need to ensure that they invest in a digital ready security architecture that can help gain this trust from consumers and also protect revenue streams and ensure regulatory compliance.
Scope of the Study
Conducted in June 2020, the “Delivering Secure Digital Consumer Experiences Using the Edge” survey aimed to shed some light on the latest trends around edge computing, and examines key questions such as:
How companies can leverage Edge architecture to deliver and/or secure their digital business?
What challenges do companies face as they seek to deliver super user experience while secure their consumer facing websites?
What challenges companies face today when they implement security strategy for their digital business?