China Mobile Hong Kong Welcomes JOY-E, its First-ever Virtual Ambassador

Transcending the boundaries between the virtual world and reality to embark on the new era of Metaverse

Revealed in a half-face pose on debut, JOY-E in multifaceted styles

As the first virtual ambassador of CMHK, JOY-E is affable, lively, and vibrant. The "E" in her name resonates with CMHK's name in Chinese, reflecting the brand's leading edge in mobile networks and technology applications.

Revealed in an intriguing half-face pose on debut, JOY-E will reveal her multifaceted fashion styles in CMHK's diverse fields of business. From mobile and smart home services to corporate solutions, and more,

JOY-E will be featured at CMHK's stores, social media, advertisements, and marketing campaigns.

Greeting the public at future events in various formats with technologies enabled by CMHK

As CMHK celebrates its 25th anniversary, JOY-E will take part in the brand's events via advanced formats, leading CMHK into a new future chapter. She will also participate in the annual CMHK Hong Kong Hiking Festival, where she will interact and showcase her affinity with the public.