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FWD’s Leaders Co-create First NFT Collection

The collection marks the beginning of FWD’s venture into the metaverse, highlighting the insurer’s commitment to enhance customer experiences

FWD Insurance recently announced their latest development into the innovative and evolving world of non-fungible tokens (“NFTs”). FWD’s leadership team co-created its first robot-themed NFT collection [1] during the 2022 Step Change leadership conference, which brought together the company’s management to explore leadership qualities and inspire innovative thinking.

FWD Insurance (“FWD”) taps into the metaverse through realising their leadership qualities and inspiring innovative thinking in their NFT collection taken place in 2022 Step Change leadership conference.

This NFT collection marks a major milestone as the brand’s first ever activation within the metaverse space. By firstly engaging internal teams on this NFT initiative, FWD aims to further enhance customer experiences with a diverse suite of engagement activities extended to the metaverse so that people can pursue their passions and live life to the fullest at anywhere, anytime.

FWD ventures into the metaverse by engaging its leaders first in a bold, futuristic setting that inspired out-of-the-box thinking.

Paul Tse, Chief Marketing and Digital Officer of FWD Hong Kong and Macau, said, “FWD is a fast-growing, innovative and dynamic insurer. Leveraging digital technology and our teams’ commitment to pursuing creativity to stay ahead of the curve, we continue to enhance the customer experience and drive our goals. The virtual world is set to transform our lives in many ways, and we hope to discover new opportunities in the virtual space as we see this as a new and additional way to engage and interact with our customers. With a suite of fun and exciting online and offline initiatives in the pipeline, we’re committed to realise our brand promise to ‘celebrate living’ with the community in the metaverse.”

The NFT collection created and designed by FWD’s leadership team consists of nine different customised robot artworks designed by FWD’s employees. Each robot demonstrates various leadership attributes.

FWD is proud to have garnered top rankings from the market and customers’ recognition. The acknowledgements shine a spotlight on some of our greatest success in business performance and brand differentiation. FWD is the top 3 life insurer by new business ­first year premium [2] and top 4 life insurer by new business case count [2] in Hong Kong. The company has also been ranked no.1 in value for money in products and services among the insurance sector in Hong Kong [3], and top VHIS winner in Hong Kong Insurance Awards [4]. 97% of FWD’s customers are satis­fied with their purchasing experience [5].

1. The NFTs are now available on the OpenSea platform (link). This NFT collection is not for sale.

2. Source: Provisional Statistics on Hong Kong Long Term Insurance Business - January to December 2021, Insurance Authority of Hong Kong. The calculation combines individual and group businesses.

3. FWD is ranked no.1 in value for money in products and services among the insurance sector in Hong Kong, according to the 2021 Customer Experience Excellence survey compiled by KPMG.

4. FWD won the Grand Award of "Most Innovative Product/Service Award - Voluntary Health Insurance Scheme" in Hong Kong Insurance Awards 2021, two Excellence Award from "Medical Care" and "VHIS plans series" and one Outstanding Award from "Health & Protection" in Financial Institution Awards 2021 by Bloomberg Businessweek, with vCANsurance Medical Plan (cert. no. F00045) ("vCANsurance") and vPrime Medical Plans (cert. no. 00051) ("vPrime") of its VHIS series. vCANsurance and vPrime are Flexi plans recognised by and under the government's VHIS. The abovementioned insurance plans are underwritten by FWD Life Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability) (VHIS provider registration number 00036)

5. Customer rated "Great/good" when asked about their overall purchase experiences with FWD in our Voice of Customer online survey done in Hong Kong during January to March 2022.

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