Mobile Payment Trends 2023: Enabling Apple Pay and Google Pay on Your E-Commerce Site
An article by Shopline Academy
To stay competitive in today’s online marketplace, it’s crucial to provide customers with secure and convenient payment options. With the rise of mobile payments, it’s more important than ever for online businesses to stay up-to-date with evolving consumer preferences. In this blog, we’ll explore the benefits of accepting Apple Pay and Google Pay on your e-commerce store, and provide you with the information you need to get started. Don’t miss out on the opportunity to enhance your customers’ checkout experience by enabling these popular mobile payment methods!
Benefits of accepting Apple Pay and Google Pay in your store
Security
Apple Pay and Google Pay are both secure mobile payment options.
Apple Pay uses a device-specific number and a unique transaction code whenever a payment is made. This means that your card details will never be stored on your device or on Apple’s servers.
Google Pay will send a virtual account number to merchants instead of your actual card number and this way, it makes a payment more secure by hiding your card information.
How Apple/Google Pay handle card info (Source: ByteByteGo)
Convenience
Providing Apple Pay and Google Pay as payment options on your online store can greatly improve your customer experience and their entire journey while shopping with you.
With Apple Pay and Google Pay, your customers can now make purchases seamlessly without having to enter their credit card information, unlike the traditional method. This convenience factor can lead to increased sales and customer satisfaction.
Increased Visibility
Apple Pay users for 2023 are estimated to be 507 million globally.
Google Pay users for 2023 are estimated to be over 150 million globally.
By accepting Apple Pay and Google Pay in your online store, you are increasing your visibility to customers who use these payment methods. When customers search for online stores that accept Apple Pay and Google Pay, your store will be more likely to appear, giving you a competitive edge.
Asia Far Ahead in Mobile Payment Adoption (Source: Statista)
Reduce abandon cart rate
Whenever a customer decides to checkout their items on your website, having an easy checkout process definitely helps especially if they are in a hurry. With Apple Pay and Google Pay, customers will be able to save all information and only require facial recognition or fingerprint recognition to make purchases. This eliminates the probability of typo errors and the possible frustration that customers will face, decreasing the chance of them abandoning their cart.
Conclusion
Accepting Apple Pay and Google Pay on your online store can bring many benefits to your business. Not only does it increase convenience and security for your customers, but it can also increase visibility and potentially drive sales. The process of setting up these mobile payment options is relatively straightforward and well worth the investment for online stores that want to stay ahead of the curve.
