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Featured Video
  • Jimmy Wong, Senior Solutions Consultant, Sitecore 

  • Toan Ly, Business Director, Tekcent 

  • Winnie Chu, Business Group Lead, Cloud and Enterprise, Microsoft Hong Kong

  • Moderator: Sheila Lam, Editorial Consultant, Inno-Thought eNews

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Hong Kong consumers crave for witty ah-ha moments. But these moments rarely last without impactful personalized engagement. Deepening these ah-ha moments relies on partners that integrate technologies to create a digitally-driven and customer-centric world to bring customers a unique personalized customer experiences (CX) with your brand. 

Technologies like AI, content management system (CMS) and cloud are the foundation of a powerful CX platform. When integrate seamlessly, it can act as a personal butler to guide individuals through a unique customer journey with your brand, capturing greater share of attention and loyalty for your brand.

Join other marketing and digital leaders in this video to create personalised memorable experiences to your customers by developing a powerful CX platform with trusted digital partners:

Case Sharing – Creating personalised experiences at scale for a Hong Kong-based 35,000-user community

  • Innovative use of technologies to drive 87% growth in active mobile app users from 35,000+ downloads

  • Deliver meaningful human connections with personalised community information via multiple touchpoints

  • Combining customer data, analytics, AI and marketing automation to develop real-time connected experiences


Executive Dialogue – Empowering engagement with an AI-enabled 1:1 customer journey

  • Building a unified CMS by integrating a library of content with 360-degree view of customer data

  • Create, manage, and deliver 1:1 personalised content across unlimited channels and markets

  • Turn insights into actions by collecting and analysing customer engagement data to recommend action items to complete customer journey

  • Leverage scalable and secure cloud platform to quickly build headless

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