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10 AI trends you should watch out for in 2024

"The development and application of artificial intelligence (AI) is advancing at a rapid pace and will continue to play a significant role in 2024. The 10 identified AI trends offer an insight into the future of the technology and show that AI will be present in more and more areas of business and everyday life." Marie Gobiet, Digital Marketing & Growth Manager at ONLIM


The areas of application of artificial intelligence in companies are many and varied. They range from marketing and sales, to HR and financial management, to IT and customer service. AI applications, such as chatbots and voice assistants that rely on natural language processing, are ubiquitous.


In addition to ubiquity, it’s also clear – artificial intelligence (AI) is a rapidly changing field that is influenced by numerous factors. We have researched and summarised the most relevant AI trends in 2024. The 10 trends include advances in machine learning, automated decision making, advances in natural language processing (NLP) and much more:


1) Advances in machine learning


Machine learning will continue to evolve and give rise to new approaches and algorithms. Advances in deep learning research could lead to more powerful and efficient models that can handle more complex tasks.


2) Advanced automated decision-making


AI systems will increasingly be able to make complex decisions. Through the use of algorithms and machine learning, they will be able to analyse large amounts of data, identify patterns and make informed decisions, for example in finance, healthcare and logistics.


3) Natural Language Processing (NLP) and language processing


The ability of AI systems to understand and process human language continues to improve. Advances in Natural Language Processing (NLP) will lead to improved speech recognition, translation and text analysis. Chatbots and virtual assistants will become more natural and effective in communicating with humans.


4) AI in medicine and healthcare


AI will play a greater role in diagnosis, treatment planning and personalised medicine. AI systems can analyse medical data, detect diseases at an early stage, interpret genome data and support doctors in decision-making. AI technologies can also make an important contribution in drug development and health management.


5) Autonomous vehicles and intelligent transport systems


The field of autonomous driving will continue to develop as AI systems use more advanced algorithms for environment recognition and control. Intelligent transport systems will improve efficiency, reduce traffic and increase safety.


6) AI in cybersecurity


With cyber attacks on the rise, AI systems will be increasingly used to detect, prevent and defend against threats. Through machine learning and behavioural analysis, AI-powered security solutions can detect and respond to potential attacks at an early stage.


7) Robotics and automation


Advances in robotics will lead to further integration of AI into autonomous robots and automated systems. AI-controlled robots will be used in various fields, such as manufacturing, logistics, healthcare and housekeeping.


8) Ethics and responsibility in AI


Discussions about ethical issues and responsibility in relation to AI will continue to increase. Guidelines and standards are being developed to ensure that AI systems are fair, transparent and safe. Issues such as privacy, bias and liability will come to the fore.


9) AI for the environment and sustainability


AI technologies could be used to address environmental issues and find sustainable solutions. For example, AI-powered systems can help optimise energy consumption, maximise the use of renewable energy and reduce pollution.


10) Enhanced human interaction with AI


Interaction between humans and AI systems is becoming more natural and intuitive. New interfaces such as gesture control could enable smooth communication and collaboration between humans and AI.




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