top of page

Despite Losing Market Share, Netflix will Remain the Largest SVOD Platform

Western Europe OTT TV and Video Market Forecasts Report 2021-2026: Despite Losing Market Share, Netflix will Remain the Largest SVOD Platform




Western Europe will have 234 million SVOD subscriptions by 2026, up from 137 million at end-2020.


Despite losing market share, Netflix will remain the largest SVOD platform. Netflix will have 74 million paying subscribers by 2026 - up by 20 million on 2020.


Disney+ will become the second largest platform in 2025. Now available in most Western European countries, Disney+ will have 55 million paying subscribers by 2026; up by 36 million on 2020.


HBO Max will launch in the six countries where it already has operations - the Nordic countries, Portugal and Spain - before end-2021. However, HBO Max will not start in some key European countries due to existing exclusive contracts. For example, HBO's contract with Sky in Austria, Germany, Ireland, Italy and the UK lasts until 2025.


If HBO Max started across the region's 18 countries in 2021, the publisher estimated that it would amass 10 million subscribers by 2026. This will not happen, so its total will be 3.3 million across six countries by 2026.


SOURCE: Research and Markets

תגובות


connexion_panel_edited.jpg
CXO_8-in-1.png
subscribe_button.png

 

Disclaimer:

The information contained in this site is for reference only. While we have made every attempt to ensure that the information contained in this site has been obtained from reliable sources, we are not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this site is provided "as is", with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. In no event will Ho Hon Asia Limited, its related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this site or for any consequential, special or similar damages, even if advised of the possibility of such damages.
Certain links in this site connect to other websites maintained by third parties over whom we have no control. We make no representations as to the accuracy or any other aspect of information contained in other websites.

2025 @ Inno-Thought and its affiliates. All rights reserved.

bottom of page