SAP unveils new Q4 cloud and Business AI customers across Asia Pacific and Japan

Following the release of the company’s global earnings on January 28, SAP has announced a range of new customers and go-lives showcasing innovative uses for cloud and artificial intelligence (AI) across Asia Pacific and Japan (APJ).

Commenting on the customer momentum, President of SAP Asia Pacific and Japan, Paul Marriott, said, “2024 was the year that artificial intelligence moved from hype to reality for SAP customers across Asia Pacific and Japan. This will only accelerate in 2025, as we target a total of 400 embedded AI use cases which will boost productivity by up to 30% for the top personas in our applications. This level of adoption underlines the value organisations across Asia are realising from Business AI right now.”

Value from Business AI

NTT DATA Inc, one of the world’s leading technology and business services companies, chose RISE with SAP alongside SAP Business AI, SAP Business Technology Platform, and SAP Signavio to transform its business.

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Commenting on the news, the company stated: “NTT DATA Inc., a global leader in digital business and IT services, has selected RISE with SAP to replace its existing ERP landscape legacy which includes SAP and non-SAP ERP systems. RISE with SAP will provide NTT Data Inc. a unified, consolidated approach that will help streamline operations, enhance efficiency across business processes and embrace innovation.”

In India, automotive parts manufacturer Premium Transmission Limited chose GROW with SAP and SAP Business AI. Ashok Leyland India, one of the biggest manufacturers of commercial vehicles in India, chose SAP Business AI, SAP Datasphere, and SAP Analytics Cloud as part of its RISE with SAP journey.

ITC Limited, a leading Indian conglomerate with focuses in FMCG, paper, packaging, and IT, complemented SAP S/4HANA with SAP Business AI, SAP Business Technology Platform, and SAP SuccessFactors. And in Australia, SA Power Networks chose RISE with SAP with SAP Business AI and SAP SuccessFactors.

Business across APJ go-live with cloud transformation

Q4 also saw continued evidence of cloud momentum across Asia Pacific and Japan, with a range of go-lives and new customers.

One of Australia’s leading retailers with more than 120,000 staff, Coles went lives with RISE with SAP in Q4. The company said, “We are happy to announce Coles Supermarkets went live on RISE with SAP, setting the foundation for an enhanced digital transformation agenda in 2025.

Trent Limited, one of India’s leading retail businesses operating six fashion brands, noted, “The migration to SAP RISE is just the beginning. We are excited about the future possibilities that this platform offers. By leveraging the advanced analytics and automation capabilities, we can further optimise our business operations and drive growth. SAP Cloud Success Services further helps in seamless migration and adoption from first use to full use.”

Additional RISE with SAP wins and go-lives included Hyundai Glovis, Roy Hill, Aditya Birla Fashion and Retail Limited, Hokkaido Electric Power Co., Sterlite Power Transmission, NTPC Limited, Ventia, and Daewoong Pharmaceuticals Co.

SAP also announced Japan’s Tosoh Corporation and the Korean social ecosystem, Underdogs, chose SAP S/4HANA Cloud in Q4.

Sustainable innovation

SAP has also seen ongoing growth for its sustainability solutions.

In India, Vedanta Limited chose SAP Sustainability Footprint Management and SAP Business Technology Platform to drive sustainability goals.

And in Thailand, one of the world’s leading food and agro-industrial businesses, Charoen Pokphand Foods Ltd (CPF), has gone-live with SAP sustainability solutions. The company said, “In October 2024, CPF successfully went live with SAP Environment Management, SAP Sustainability Footprint Management, SAP Sustainability Control Tower, and SAP Analytics Cloud. This platform enables all CPF operations to trace, track, and report materials from its source to the factory. The platform also transparently collects data and calculates Scope 1, 2, and 3 GHG emissions under the SBTi standard, ensuring compliance with future audits.”

Remarking on a successful year, Marriott concluded, “From AI to cloud to sustainability, it’s clear that companies across Asia Pacific continue to choose SAP to drive true business value. As we enter 2025, SAP will continue to put our customers at the centre by focusing on an AI-first, suite-first strategy to empower resilience, innovation, and new revenues.”