The accounts will be prohibited from any form of monetization on the platform or solicitation for fundraising to prevent misuse of the platform and ensure an enjoyable experience for all
TikTok, a leading destination for short-form mobile video, is announcing a series of changes to government, politician, and political party accounts (GPPPA) in line with its aims to develop policies that foster and promote a positive environment that brings people together.
TikTok currently works to keep harmful misinformation off the platform, prohibits political advertising, and shares authoritative information about elections.
Prohibiting monetization for political gain
TikTok has long prohibited political advertising, including both paid ads on the platform and creators being paid directly to make branded content. Political content is prohibited in advertisements, and this restriction is also now applied at an account level. This means accounts belonging to politicians and political parties will automatically have their access to advertising features turned off, which will help TikTok enforce its existing policy in a consistent manner.
On occasions where governments may need access to TikTok's advertising services, such as to support public health and safety and access to information, like advertising Covid-19 booster campaigns - TikTok will allow government organizations to advertise in limited circumstances, and will be required to work with a TikTok representative.
GPPPA will be prohibited from accessing other monetization features, specifically features like gifting, tipping, and e-commerce, and will be ineligible for the Creator Fund. These changes, along with TikTok's existing ban on political advertising, mean that accounts belonging to governments, politicians, and political parties will largely not be able to give or receive money through TikTok's monetization features, or spend money promoting their content.
Disallowing campaign fundraising and political donations
In the coming weeks, TikTok will also be changing its policies to disallow solicitation for campaign fundraising. That includes content such as a video from a politician asking for donations, or a political party directing people to a donation page on their website.
TikTok is first and foremost an entertainment platform, and is proud to be a place that brings people together over creative and entertaining content. By prohibiting political fundraising and limiting access to our monetization features, TikTok enables people to discuss the issues that are relevant to their lives while also protecting the creative, entertaining platform that our community wants.