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VMware Launches New Regional Digital Hub to Foster Greater Innovation and Inclusive Growth in Asia

Interactive, state-of-the-art technologies are key for enabling businesses to tap VMware's solutions and global expertise in realizing innovation aspirations in the region



VMware, Inc. (NYSE:VMW) recently announced the launch of its new Regional Digital Innovation Hub in Singapore. Singapore's government is a driver of smart nation initiatives with a strong digital policy agenda which VMware applauds. The government was today represented by Mr. Alvin Tan, Minister of State for Trade and Industry and Culture, Community and Youth, who officially opened VMware's digital innovation hub. In attendance was also Chad Norberg, Economic Unit Chief, United States Embassy.


The Regional Digital Innovation Hub will bolster Southeast Asia's growth as a burgeoning, vibrant technological hub and is dedicated to empowering businesses to navigate the new future of work. It also joins nine other Virtual Briefing Centers located in key markets around the world including Bangalore, Beijing, Tokyo, and Sydney in the Asia Pacific. Tapping into Singapore's strategic location as the No.1 innovation epicenter outside of Silicon Valley[1] and a critical gateway for businesses to access the rest of Southeast Asia, the new center aims to empower businesses with a clear vision on how to implement technology frameworks and solutions that addresses their unique business challenges across the region.

"The future of business is digital, and we hope to create a competitive edge for our customers by building a secure place for them to experiment and experience how future technologies can be built into their systems before they are enacted in real life ..."

"With ASEAN on track to become a USD 1 trillion digital economy by 2030[2] and the region's emergence as an innovation powerhouse, we are committed to accelerating businesses to the future by helping them visualize and implement their digital roadmaps," said Paul Simos, Vice President and Managing Director of Southeast Asia and Korea at VMware.


"The future of business is digital, and we hope to create a competitive edge for our customers by building a secure place for them to experiment and experience how future technologies can be built into their systems before they are enacted in real life, so that they can anticipate what lies ahead and attain full autonomy on their innovation cycle," said Simos.


The state-of-the-art hub is equipped with cutting-edge tools like digital whiteboarding, virtual reality (VR) and a personalized experience utilizing radio-frequency identification (RFID). Using the Virtual Briefing Center (VBC), business leaders can explore VMware solutions, collaborate with experts, and experience in-depth demonstrations through both hybrid and online briefings. Hybrid briefings leverage physical engagement with the center's wall-size display with navigational touch controls and interactive whiteboarding functions to better visualize ideas and concepts, while flexible collaborative tools facilitate discussions with online attendees. Additionally, mixed spaces for small group collaborations and a digital lounge for private meetings can be customized to meet needs of each meeting.


The VBC features four state-of-the-art and next-gen technologies that foster inventive idea exchange and brings to life a modern vision that highlights an organization's strengths and unpacks specific challenges and constraints by designing a customized roadmap with solutions that address one's top business priorities.


The four demo zones showcase the possibilities with technology around the areas of:

  • Advanced IT in a digital hub for the future of work

  • Accelerating the digital employee experience

  • Moving towards Zero IT and Tanzu Labs

  • Enabling innovation with Tanzu Labs

Connected to all of VMware's other VBCs across the globe, the center also allows for businesses to connect with technical experts and teams from anywhere in the world to unpack technical constraints and design customized technology roadmaps with glove-fit solutions. This will enable business leaders to test current technologies, concepts, and pilot projects before official rollouts, serving as a secure innovation sandbox to build new innovative concepts and transformation roadmaps.


Expanding on its commitment to being an innovation and inclusivity center of excellence for the region, VMware also recently reopened its Singapore office redesigned with versatile, new facilities that focus on collaboration and autonomy to provide employees with greater options for how and where they work. With sustainability and inclusivity as a big focus, the WELL-certified office features air purifiers, recycling areas, yoga rooms with lockers, a jamming studio, and maternity rooms on select floors.


[2] Google, eConomy SEA 2021 Report, November 2021



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